Thursday marked the opening of an institution of learning that aims to upskill over 100,000 delivery workers. China's first "rider academy" was launched in Guangdong province, in a move that reflects the authorities' push to support the expanding courier workforce.

Jointly established by the Guangdong provincial education authority and e-commerce giant JD, the Modern Grassroots Workers Academy, widely referred to as the "rider academy", was inaugurated at Guangzhou Polytechnic University, marking China's first dedicated vocational education platform for full-time delivery personnel.

Lin Rupeng, director of the Guangdong Department of Education, said the academy reflects Guangdong's push to link education and talent chains more closely with the province's industrial and innovation needs, while building stronger safeguards for workers in emerging forms of employment and empowering them for future changes in the job market.

"Through the enabling power of education, we are opening a new pathway for the career development of delivery riders, and by bringing universities and enterprises together, we are creating a more dynamic model of industry-education integration," he said.

According to Feng Lei, a senior executive with JD, the academy will rely on university facilities, training centers and teaching staff across Guangdong, with Guangzhou Polytechnic University serving as the core base and several other colleges running satellite training points. Over the next three years, it will train more than 100,000 full-time riders and frontline couriers whom JD employs in the province.

The curriculum is designed to be practical and closely aligned with industry needs and development. Riders will access courses including food safety, mental well-being and English. To prepare for emerging delivery technologies, a training base for drone operators and related high-tech roles will be established, and qualified riders could be channeled into positions such as warehouse supervisors or drone pilots.

Guo Shuzhao, a JD rider, said the courses are closely aligned with their day-to-day work, covering not only operational skills but also safety regulations and service standards.

"By completing the training to get certificates, our opportunities for career advancement will increase significantly," he said.

The initiative comes as delivery riders, couriers, online shop owners, livestream sellers and ride-hailing drivers, classified in China as new forms of employment, become increasingly central to urban life. There are already 84 million workers nationwide engaged in such employment, data from the All-China Federation of Trade Unions showed.

The size of this workforce and the volatility it faces have prompted several provinces to introduce structured training programs. Jiangsu launched a three-year action plan in October to expand skills training for people in these new forms of employment, covering smart-device use, labor rights and e-commerce entrepreneurship.

The launch of the rider academy also comes amid rapid advances in automated delivery. Companies such as Meituan have expanded drone routes in major cities like Shenzhen in Guangdong, while completing more than 520,000 orders nationwide by early 2025, data from Meituan showed.

While drones and robots may reduce labor costs, Feng Lei from JD said that drones and related delivery equipment and technologies will not completely substitute for delivery personnel.

She said emerging technologies "raise the skill requirements rather than eliminate the need for riders". Delivery personnel increasingly need to operate intelligent order systems and collaborate with drones and robots to complete deliveries, she said.

Feng Lipan, an e-commerce associate professor at South China University of Technology in Guangzhou, said the new academy is precisely intended to prepare riders for that transition.

"It will reshape the public's stereotypical perception of the delivery rider profession, transforming it into a skilled occupation recognized for both mental agility and technical expertise," he said.

zhengcaixiong@chinadaily.com.cn

Chen Lingyi contributed to this story.